AW 2015/16 trends complete guide #3 PIECES

Watching fashion shows, it is common to have the impression, that we look into a kaleidoscope. Knowledge of the brand/designer DNA is a key. Thanks to this, it is understandable, which of the seasonal trends are filtered and adopted into collection. To make a good analyse, decompose images into prime factors, consider the form and content....

AW 2015/16 trends complete guide #2 FABRICS

Watching fashion shows, it is common to have the impression, that we look into a kaleidoscope. To correctly read fashion, knowledge of the brand/designer DNA is a key. Thanks to this, it is understandable, which of the seasonal trends are filtered and adopted into collection. To make a good analyse, decompose images into prime factors,...

AW 2015/16 trends complete guide #1 COLORS

Watching fashion shows, it is common to have the impression, that we look into a kaleidoscope. Knowledge of the brand/designer DNA is a key. Thanks to this, it is understandable, which of the seasonal trends are filtered and adopted into collection. To make a good analyse, decompose images into prime factors, consider the form and content....

Books: Communicating Fashion Brands

How does fashion communicate? How fashion builds its powerful language? Fashion industry speaks mainly through images, therefore its language is very visual. Communication is what transforms the product into a brand. This book presents this visual narration: from visit cards, label tickets, the packaging, posters to interior designs. These elements build...

A walk around Vienna

Vienna – the city known for its elegance. Recently, I had the pleasure to once again visit this city. After coffee at Heiner – where time has stopped somewhere in the nineteenth century – I went for a walk to look at store windows. Extraordinary partner at MONCLER. Mannequin made in association with...

Runways’ Scenography #1 It’s all about LIGHT

Light is one of most powerfull tools in visual designing. Due to numerous variables (intensity, colour, brightness, temperature, spot vs. diffused) is a very malleable way of expression. It may completely fill the scene or appear only as enriching details. Light can emphasize the beginning of the runway or set the...

Inspiring scenography #1 Madame Butterfly

The timeless love story written by Giacomo Puccini at the beginning of 20th century has lost none of its relevance. This spectacle played in the Warsaw National Opera has been enthusiastically approveded and guested on international stages, including Petersburg, Washington and Tel Aviv. Directed by Mariusz Treliński has become one of the...

Technological solutions for IN-STORE displays

After revision of shopwindows solutions let’s take a look at technological ideas for IN-STORE displays. LCD  and touch screens. Instead of paper posters, big screens introduce dynamics and brings consumers to the next shopping-level. They can be used in many different ways. Find most cutting-edge examples below. Following this trend, Oakley used...

5 technology solutions for SHOPWINDOWS

Shopwindows are just passive exposures NOT anymore. Today let’s make an short insight into new technology solutions. How do they affect our consumer behaviours?   1. Motion detection Firstly, motion detection can be used to create dynamic, responsive light. You walk along the street in the evening and suddenly exposition shines only for...