Shopwindows are just passive exposures NOT anymore. Today let’s make an short insight into new technology solutions. How do they affect our consumer behaviours?
1. Motion detection
Firstly, motion detection can be used to create dynamic, responsive light. You walk along the street in the evening and suddenly exposition shines only for you. Sounds good, hm? Light attracts great attention and arouse interest, it affects our strongest sense, the sense of sight. Good applied light extracts details, show the products vibrantly. Responsive lightning changes factors like brightness, colour, colour temperature. How does it influence our perception, watch video below.
Secondly, by motion detection passers-by can affect display’s contetnt shown on LCD screens. Thanks to this, shopwindow is not only image but also experience and entertainment. Below we present brilliant example made for Jay Z new fragrance “Gold”. In this case was used Microsoft Kinect technology to scan pedestrains and turn their movements into fluid gold.
2. Interactive touch screens
Touch screens make shopwindows interactive, customized, shopable. You can affect some content of the display, personalize flagship product, see selected item in set, read additional, multilingual info. Theese screens also may co-operate with mobile apps and social media, what changes us from in-store buyers into multichannel consumers. Watch below, how did it work on Father’s Day 2015 in the New York flagship Bloomingdales store with co-coperate with Ralph Lauren’s Polo.
3. VR item fitting
By using this technology we are able to dress-up mannequins, see clothing applied on the avatar, that has our body-measurment or on the body – scan, made by camera or Microsoft’s Kinect device. Of course, we have access to more sophisticated technologies, but so far we consider it in terms of shopwindows. VR fitting used in space of store display blurs borders between interior and exterior. We don’t have to exactly enter the shop area to try its item, especially when it’s closed or busy. We are able to try & buy straight from the street, what remarkable shorten shopping process, also changing our behaviors.
4. 3d mapping and holographic technology.
3d scanning & mapping help us to achieve effects that are unable in traditional crafts. It allows to apply lightning effects and projections on volumetric objects, even whole buildings’ elevations. In combination with interactive factor, it delivers great effects. For Christmas 2013 Saks turned its 5 windows in storybook about Yeti – snowmaker. Customers were able to help this friendly character keep the snow falling via mobile app.
Easter 2015 at Harrods had also remarkable window. In cooperate with Faberge they presented beautiful, artistic light performance, which delivered very sensory experience.
Watch cutting-edge hologram model, that was visible through store’s windows after opening hours. This performance was part of promotional campaign, made for Empreinte’s first lingerie store in Paris.
5. Contactless payments
We got used to contactless payments for small shopping, what’s next? Cancer Research UK stores joined forces with Clear Channel and made interactive displays. Passers-by are possible to make donation 24/7. Beside obvious factor of charity, Neil Chapman from Clear Channel notices: “This contactless window display is an important step towards offering brands a contactless payment solution away from their point of sale.”
Store window of the future?
+rehab studio presented passer-by – adaptive display, using protothype technology BLE (Bluetooth Low Energy). It identifies customer and analyze his/her shopping habits and preferences stored on mobile device. As the output data show up personalized goods.
Images’ sources: http://cdn.trendhunterstatic.com/thumbs/holiday-window-display.jpeg http://static.independent.co.uk/s3fs-public/styles/story_large/public/thumbnails/image/2013/06/19/17/pg-42-retail-empire.jpg http://cdn.trendhunterstatic.com/phpthumbnails/222/222942/222942_5_800.jpeg http://cdn.trendhunterstatic.com/phpthumbnails/222/222942/222942_2_800.jpeg http://cdn.trendhunterstatic.com/phpthumbnails/275/275400/275400_1_800.jpeg http://cdn.trendhunterstatic.com/phpthumbnails/275/275400/275400_2_800.jpeg http://cdn.trendhunterstatic.com/phpthumbnails/275/275400/275400_3_800.jpeg http://cdn.trendhunterstatic.com/phpthumbnails/275/275400/275400_4_800.jpeg http://cdn.trendhunterstatic.com/thumbs/interactive-display.jpeg