Vienna – the city known for its elegance. Recently, I had the pleasure to once again visit this city. After coffee at Heiner – where time has stopped somewhere in the nineteenth century – I went for a walk to look at store windows. Extraordinary partner at MONCLER. Mannequin made in association with La Rosa. Jean Paul Gaultier […]
Shopwindows are just passive exposures NOT anymore. Today let’s make an short insight into new technology solutions. How do they affect our consumer behaviours? 1. Motion detection Firstly, motion detection can be used to create dynamic, responsive light. You walk along the street in the evening and suddenly exposition shines only for you. Sounds good, hm? Light attracts […]