How does fashion communicate? How fashion builds its powerful language?
Fashion industry speaks mainly through images, therefore its language is very visual. Communication is what transforms the product into a brand. This book presents this visual narration: from visit cards, label tickets, the packaging, posters to interior designs. These elements build awareness, cohesive image of a brand and so called dream factor. This release is illustrated by examples both well-known brands (like Nike, Victoria Beckham, Stefanel) and also more local and independent.
Communicating Fashion Brands, SendPoints Publishing Co.