Books: Communicating Fashion Brands

How does fashion communicate? How fashion builds its powerful language?

Fashion industry speaks mainly through images, therefore its language is very visual. Communication is what transforms the product into a brand. This book presents this visual narration: from visit cards, label tickets, the packaging, posters to interior designs. These elements build awareness, cohesive image of a brand and so called dream factor. This release is illustrated by examples both well-known brands (like Nike, Victoria Beckham, Stefanel) and also more local and independent.

Communicating Fashion Brands, SendPoints Publishing Co.


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